The Ultimate Guide to Shopping in Vietnam: Discover Unique Souvenirs and Must-Buy Items

The Ultimate Guide to Shopping in Vietnam

Vietnam is a vibrant and culturally rich country known for its bustling markets, skilled artisans, and unique souvenirs. From traditional handicrafts to stylish fashion items, Vietnam offers a wide range of shopping opportunities for tourists seeking memorable mementos. In this comprehensive guide, we’ll delve into the fascinating world of Vietnamese shopping, exploring the best places to shop, must-buy items, and alternative options. Whether you’re a seasoned shopper or a first-time traveler, this guide will help you navigate the exciting shopping scene in Vietnam.

Who Should Go Shopping in Vietnam?

Anyone who has an appreciation for artistry, craftsmanship, and cultural heritage will find endless delights while shopping in Vietnam. Whether you’re a fashion enthusiast, a lover of handicrafts, or simply someone looking for unique souvenirs, Vietnam has something for everyone. From bustling street markets to upscale boutiques, Vietnam caters to different budgets and tastes.

What to Buy in Vietnam: Unique Souvenirs and Must-Have Items

1. Hand-Embroidered Textiles

Vietnamese embroidery is renowned for its intricate designs and meticulous craftsmanship. The delicate needlework reflects the country’s rich artistic heritage and can be found on various textiles such as silk scarves, tablecloths, and wall hangings. These beautifully embroidered pieces make for treasured souvenirs that encapsulate the essence of Vietnam’s cultural traditions.

Example: When shopping in Hanoi’s Old Quarter, make sure to visit Hang Gai Street, also known as Silk Street. Here, you’ll find an array of shops selling exquisite hand-embroidered silk products. One popular store is Tan My Design, which offers a stunning collection of scarves, clothing, and home decor items adorned with intricate embroidery.

2. Conical Hats (Non La)

The iconic conical hat, known as Non La in Vietnamese, is a symbol of Vietnam’s agricultural heritage. Made from palm leaves or bamboo, these elegant hats are not only practical for shielding against the sun but also make unique and stylish accessories. Whether you choose a plain design or opt for an intricately decorated Non La, wearing one will instantly transport you to the vibrant streets of Vietnam.

Example: To witness the process of making conical hats and purchase high-quality ones, head to Chuong Village, located just outside Hanoi. Here, local artisans demonstrate their skills, allowing visitors to learn about the traditional hat-making techniques while selecting their own personalized Non La.

3. Lacquerware

Vietnamese lacquerware is renowned for its exquisite beauty and craftsmanship. This traditional art form involves applying layer upon layer of lacquer to create stunningly intricate designs on items such as bowls, plates, vases, and jewelry boxes. The glossy finish and vibrant colors of lacquerware make it a sought-after item among collectors and art enthusiasts.

Example: In Ho Chi Minh City, a visit to the Mekong Quilts showroom in District 2 is a must for anyone interested in lacquerware. They showcase a wide range of meticulously handcrafted lacquerware items, each telling a unique story through its design. From small trinkets to larger decorative pieces, there is something to suit every taste.

4. Ao Dai

The Ao Dai is the traditional Vietnamese costume worn by both men and women. It typically consists of a long, flowing tunic worn over loose pants. The Ao Dai is known for its elegance and grace, and owning one is like owning a piece of Vietnamese cultural heritage. While you can find ready-to-wear Ao Dai in various markets and boutiques, having one custom-made ensures a perfect fit and a truly unique garment.

Example: Hoi An, a charming UNESCO World Heritage site, is famous for its tailor shops. Visit one of the reputable tailors in town, such as Yaly Couture or A Dong Silk, to have your very own Ao Dai tailored to your measurements and style preferences. These tailors offer a wide selection of fabrics and will guide you through the design process to create a one-of-a-kind garment.

When Is the Best Time to Go Shopping in Vietnam?

Vietnam’s shopping scene is lively all year round, but certain times offer unique opportunities and experiences for avid shoppers.

  1. Festive Seasons: During major Vietnamese holidays like Tet (Lunar New Year), there are often special promotions and discounts offered by retailers. Markets and shops are filled with festive decorations, making it an ideal time to soak up the holiday atmosphere while hunting for great deals.
  1. Mid-Autumn Festival: Celebrated on the 15th day of the eighth lunar month, the Mid-Autumn Festival is a joyous occasion for families. During this time, markets are adorned with colorful lanterns and mooncakes, a traditional delicacy. It’s an excellent opportunity toindulge in shopping for traditional toys, lanterns, and mooncakes, which make perfect gifts for friends and loved ones.
  1. Weekend Night Markets: Many cities in Vietnam come alive with vibrant night markets on weekends. These markets offer a wide range of products, from clothing and accessories to handicrafts and street food. Exploring these bustling markets is not only a shopper’s paradise but also a chance to immerse yourself in the local culture and enjoy the lively atmosphere.
  1. End-of-Season Sales: Like many countries, Vietnam has end-of-season sales where you can find significant discounts on clothing, shoes, and accessories. The sales usually coincide with the transition between seasons, offering an excellent opportunity to update your wardrobe or snag some great deals on designer items.
  1. Artisan Villages: Throughout the year, various artisan villages in Vietnam organize craft fairs or festivals where artisans showcase their skills and sell their handmade products directly to visitors. This allows you to witness the craftsmanship firsthand and support local artisans while purchasing unique and authentic souvenirs.

How to Make the Most of Your Shopping Experience in Vietnam

To ensure a successful and enjoyable shopping experience in Vietnam, follow these tips:

  1. Bargain Smartly: Bargaining is part of the shopping culture in Vietnam, especially at local markets. However, it’s essential to bargain respectfully and be mindful of the seller’s livelihood. Start by offering a lower price and negotiate until you reach a fair agreement.
  1. Research Prices: Before embarking on your shopping journey, research and compare prices for the items you’re interested in. This will give you a better understanding of the market value and help you avoid getting overcharged.
  1. Explore Local Markets: Don’t limit your shopping experiences to malls and boutiques. Venture into local markets and street stalls to discover hidden gems and interact with friendly vendors. These markets often offer more affordable options and a wider selection of authentic products.
  1. Support Social Enterprises: Vietnam is home to several social enterprises that promote fair trade and support disadvantaged communities. Seek out these organizations when shopping for handicrafts, textiles, or other products, as your purchases will contribute directly to sustainable development initiatives.
  1. Consider Shipping Options: If you find yourself overwhelmed with shopping bags or if you plan to buy large or fragile items, inquire about shipping services available at the market or store. This can save you from lugging heavy bags around and ensure your purchases arrive safely at your destination.

Pros and Cons of Shopping in Vietnam


  1. Unique and Authentic Products: Vietnam offers a wide variety of unique and authentic products that reflect its rich cultural heritage.
  1. Affordable Prices: Compared to many Western countries, shopping in Vietnam can be considerably more affordable, allowing you to get more value for your money.
  1. Skilled Artisans: The country is known for its skilled artisans who produce handmade products of exceptional quality and craftsmanship.
  1. Vibrant Market Atmosphere: Shopping in Vietnamese markets provides an immersive experience, allowing you to embrace the vibrant local culture while browsing through diverse stalls and interacting with friendly vendors.


  1. Language Barrier: Communicating with local sellers can sometimes be challenging due to language barriers, especially if you’re not fluent in Vietnamese. However, most vendors in tourist areas have some basic English knowledge.
  1. Counterfeit Products: As with any popular tourist destination, there is a risk of encountering counterfeit products. Be cautious and purchase from reputable sources to ensure the authenticity of the items you buy.
  1. Limited Sizes: Western visitors may find it difficult to find clothing and shoes in larger sizes due to the average Vietnamese body type being smaller.
  1. Crowded Markets: Popular markets can get crowded, particularly during peak hours or tourist seasons. If you prefer a more relaxed shopping experience, consider visiting markets during quieter times.

Alternative Shopping Options in Vietnam

While traditional markets and local boutiques offer a unique shopping experience, there are alternative options for those seeking a different vibe or specific products:

  1. Shopping Malls: Vietnamese cities boast modern shopping malls with international and local brands. These malls provide a comfortable and air-conditioned environment, making them ideal for those who prefer a more upscale and Westernized shopping experience.
  1. Online Shopping: With the rise of e-commerce, online shopping platforms have gained popularity in Vietnam. Websites like Shopee and Lazada offer a wide range of products, including fashion, electronics, and home goods. Online shopping provides convenience, often with delivery options available nationwide.
  1. Art Galleries: For art enthusiasts, exploring art galleries and studios can be an alternative way to shop for unique pieces. Vietnam has a thriving art scene, and many contemporary artists showcase their works in galleries across major cities.
  1. Designer Boutiques: If you’re looking for high-end fashion and designer labels, head to the upscale districts of Ho Chi Minh City and Hanoi. Here, you’ll find boutique stores featuring both local and international luxury brands.

Step-by-Step Guide to Shopping in Vietnam

To make the most of your shopping experience in Vietnam, follow these step-by-step guidelines:

  1. Research Popular Shopping Destinations: Before you embark on your shopping adventure, research popular shopping destinations in Vietnam. Identify the markets, malls, and boutiques that offer a wide selection of products and suit your preferences.
  1. Make a Shopping List: Create a shopping list based on the items you want to buy in Vietnam. This will help you stay focused and organized during your shopping spree.
  1. Plan Your Itinerary: If you’re visiting multiple cities in Vietnam, plan your itinerary accordingly to include dedicated shopping days. Allocate enough time for each destination to explore the local markets and stores thoroughly.
  1. Exchange Currency: Ensure that you have the local currency, Vietnamese Dong (VND), before starting your shopping spree. Most vendors and markets prefer cash, so it’s advisable to carry small denominations for convenience.
  1. Dress Comfortably: Wear comfortable shoes and clothing that are easy to move around in, as shopping in Vietnam can involve a fair amount of walking and exploring.
  1. Bring a Reusable Bag: Carrying a reusable bag or tote is handy for carrying your purchases while reducing plastic waste. Some stores may charge extra for plastic bags, so having your own bag is both practical and eco-friendly.
  1. Engage with Locals: Interact with local vendors and salespeople, as they can provide valuable insights and recommendations on the best products, prices, and hidden gems. Building a friendly rapport may even lead to better deals or discounts.
  1. Test and Inspect Products: Take your time to examine and test the products before making a purchase. For clothing, try them on to ensure the right fit, and for electronics or similar items, ask to see them in working condition.
  1. Bargain Wisely: As mentioned earlier, bargaining is common in Vietnam. However, exercise good judgment and negotiate respectfully. Remember that haggling should be a friendly exchange rather than an aggressive confrontation.
  1. Keep Receipts: Retain your receipts, especially for expensive or valuable items. This will come in handy if you encounter any issues with the product or need to return it later.

Comparing Shopping Experiences in Vietnam

When comparing shopping experiences in Vietnam, several factors come into play:

  1. Authenticity: Traditional markets and artisan villages offer genuine Vietnamese products with a strong cultural identity and craftsmanship. In comparison, shopping malls may have a more international selection but may lack the same level of authenticity.
  1. Price Range: Prices can vary significantly between different shopping destinations in Vietnam. Local markets often offer more affordable options, while high-end boutiques and designer stores cater to those seeking luxury goods.
  1. Shopping Atmosphere: Local markets create a vibrant and bustling atmosphere, immersing visitors in the local culture. On the other hand, shopping malls provide a more modern and air-conditioned environment with a different ambience.
  1. Product Selection: Traditional markets shine when it comes to unique souvenirs, handicrafts, and street food. Shopping malls, on the other hand, offer a broader range of products, including fashion brands, electronics, and home goods.
  1. Convenience: Shopping malls provide convenience in terms of amenities such as parking facilities, restrooms, and customer service. Online shopping platforms also offer the convenience of browsing and purchasing from the comfort of your home.

Tips for Successful Shopping in Vietnam

To enhance your shopping experience in Vietnam, consider these tips:

  1. Learn Basic Vietnamese Phrases: While many vendors speak some English, learning a few key phrases in Vietnamese can facilitate communication and help build rapport.
  1. Explore Off-the-Beaten-Path Markets: While popular markets are worth visiting, don’t hesitate to explore smaller, lesser-known markets, especially in rural areas. These hidden gems often offer unique products and affordable prices.
  1. Keep an Open Mind: Embrace the local culture and be open to trying new things. You might discover products or styles that you wouldn’t have considered otherwise.
  1. Check for Authenticity: If you’re purchasing items like handicrafts or textiles, ask about the product’s origin and authenticity. Buying directly from artisans or certified sellers ensures you’re getting genuine products.
  1. Stay Hydrated and Take Breaks: Shopping can be tiring, especially in the hot and humid weather of Vietnam. Stay hydrated by carrying a bottle of water and take breaks to rest and recharge.

The Best Souvenirs to Buy in Vietnam

When it comes to souvenirs, Vietnam offers a wide range of unique and culturally significant options. Here are some of the best souvenirs to buy:

  1. Ao Dai: The traditional Vietnamese dress, known as the Ao Dai, is a beautiful souvenir that represents Vietnamese elegance and style. It’s available in various designs and colors, making it a versatile piece to take home.
  1. Non La (Conical Hat):The conical hat, known as Non La, is a quintessential Vietnamese souvenir. It’s not only a practical accessory but also represents the country’s agricultural heritage. You can find Non La in various styles and materials, ranging from simple and plain to intricately decorated ones.
  1. Lacquerware: Vietnamese lacquerware is highly regarded for its intricate designs and glossy finish. These handcrafted items, such as bowls, vases, and jewelry boxes, make stunning souvenirs that showcase Vietnam’s artistic traditions.
  1. Silk Products: Vietnam is known for its high-quality silk production. Silk scarves, clothing, and accessories adorned with traditional Vietnamese embroidery or batik prints are popular choices for souvenirs.
  1. Handicrafts: Explore the local markets for an array of Vietnamese handicrafts, including wood carvings, ceramics, bamboo products, and handmade textiles. These unique and skillfully crafted items make memorable and culturally significant souvenirs.
  1. Coffee and Tea: Vietnam is famous for its robust coffee and aromatic teas. Bringing home locally produced coffee beans or tea leaves allows you to savor the flavors of Vietnam long after your trip ends.
  1. Dong Ho Paintings: Dong Ho paintings are traditional Vietnamese folk art depicting scenes from daily life, nature, and folklore. These handmade woodblock prints make beautiful and culturally rich souvenirs.
  1. Traditional Musical Instruments: For music enthusiasts, traditional Vietnamese musical instruments like the dan bau (monochord) or the dan tranh (16-string zither) make unique and captivating souvenirs.

Remember to check customs regulations and restrictions in your home country before purchasing any souvenirs made from animal products or protected materials.

Shopping in Vietnam offers a delightful and diverse experience, whether you’re exploring bustling markets or browsing upscale boutiques. From hand-embroidered textiles and conical hats to lacquerware and Ao Dai, there’s a wealth of unique souvenirs and must-have items to discover. Plan your shopping itinerary, embrace the local culture, and enjoy the vibrant atmosphere while finding treasures to cherish from your time in Vietnam.

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